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8 Ways to Keep Your Homebased Business Running Smoothly
Leaving corporate America to run a homebased business is the ideal situation
for many people: There's no boss breathing down your neck, no boring meetings to
attend and no 45-minute drives in rush hour traffic. Working from home can be a
rewarding experience, but it's easy to forget the basic rules of running a
successful business when it's 10 hours of just you, your computer and the
distractions of home.
To help you stay on track, we've contacted homebased business expert Rosalind
Resnick, CEO of Axxess
Business Centers Inc., a New York small-business consulting firm. Resnick is
a former business journalist who has regularly contributed her expertise to
Entrepreneur.com. She's put together eight helpful tips for keeping your
homebased business running smoothly.
Structure your day. The problem a lot of homebased business owners
have is that they no longer have a boss standing over them making sure they get
their work done, or a tangible start and end of each workday. It's easy to let
time slip by as you head to the refrigerator, catch a few minutes of TV, or dive
into a project first thing in the morning, neglecting the other tasks you need
to perform to keep your business running smoothly.
Create a structure that mimics what you had in the workplace. Structure your
day so you have a start and finish time, with certain hours set aside for
specific activities. A general rule is to spend the first hour of the day
prospecting for new clients. Send your emails, write your letters and make your
phone calls first thing so you don't forget to do it later.
Use Outlook or some sort of contact management software to serve as a visual
reminder of what you need to accomplish that day. Live and die by your
to-do-list. Try to have everything crossed off by the end of the day. Even my
own children know that if they want me to do something for them during working
hours, they have to put it on my to-do-list or it will never get done.
Stay connected. Carry an organizer wherever you go. If you're still
using a day planner or similar dinosaur, consider upgrading to a Blackberry or
other high-tech gadget. You don't need to go crazy and spend a lot of money, but
invest wisely in something that will hold everything you need and allow you to
instantly access it on the go. Another good idea is to not keep all of your
information in one location, such as the hard drive of your home computer. Keep
your data hosted on a virtual exchange server so you can access it anywhere that
has an Internet connection. A big misconception about homebased business owners
is that they stay at home all day, everyday. And as you know, that's just not
always true.
Organize your family time. Once your professional life is organized,
you may need to consider organizing your personal life. Maybe you noticed right
away, or maybe it's just becoming apparent, that you tend to work around the
schedule of your family members. This is especially true if you have children. A
lot of people, especially young moms, decide that they're going to quit their
jobs in corporate America and work from home in order to care for their children
and save on daycare expenses. But in reality, if you're serious about running a
homebased business and earning a decent income, you're going to have to make
arrangements for childcare in or outside the home. Otherwise it becomes too
distracting. Consider hiring a babysitter so you're guaranteed five to six solid
hours to get your work done.
Motivate yourself. Sit down and set some goals for yourself. You no
longer have quarterly reviews or progress reports, so it's important to keep
track of whether or not you're making progress in your business. It's one thing
to set small goals like completing your to-do-list--you also have to set goals
to motivate yourself to succeed. Hopefully by now you're making as much, if not
more, money at your homebased business than you were at your former job. If you
aren't, begin by setting a goal to bring in the same amount of income you were,
and slowly raise the bar to increase your income by a couple of thousand a
month. Once you've met a goal, make time to reward yourself by doing something
fun, which brings us to the next tip.
Take time out for good behavior. It's not uncommon to find yourself
working 60- to 70-hour weeks. But the good thing is, if you want to sneak out
and see a movie at two in the afternoon, nobody's going to tell you not to do
it. You have that freedom and flexibility as a home business owner. It can be
tempting to work all the time when you start seeing how successful your business
has become, but know when to relax. You've already established a smooth-running
business. Take a break every now and then so you don't get burned out.
Be a Jack-of-all-trades. There are a lot of roles you play as a
homebased business owner: You're the CEO, president, secretary, office manager
and tech support. Learn the basic skills of running an office, including how to
troubleshoot some rudimentary technical problems. You don't need to become an
expert, but make sure you have a basic understanding of tech support issues,
bookkeeping, etc. Otherwise it will become too expensive to have to pay someone
to do everything for you.
Network. Network with other homebased business owners in either a
formal or informal setting. This is a good way to find service providers, leads
and potential clients. Surrounding yourself with people who also work from home
will give you the support you need, and refer you to people who can help you
grow your business.
Consider moving out of your home. For a lot of people, working from
home is a launching pad. In the beginning, many business owners work from home
in order to keep overhead low. If you have more than one person with different
roles working from your home office, you should ideally be working in separate
rooms. It can be difficult having two people work side by side, even if those
two people are spouses and love each other very much. It's distracting for
anyone to have someone three feet away from you talking on the phone. Be
prepared for expansion. At the point when your business becomes so successful
that you cannot efficiently work close together, start considering moving your
office outside the home.
Looking for a good business to start? Browse through Entrepreneur.com's Opportunity Finder to find the right business
for you.
Material copyright c by Entrepreneur.com, Inc. All rights reserved.
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